Selection of presentations to academic institutions by Kevin Roberts, Executive Chairman, Saatchi & Saatchi. For more presentations, visit http://www.saatchikevin.com/Speeches/ University of Arkansas: Emerging Trends in Retailing: Emotionally Connecting with Shoppers Kevin Roberts’ keynote on ‘The Power of Emotion’ at the fourteenth annual Emerging Trends in Retailing Conference. Held at the University of Arkansas by the Center
This Master’s thesis looks at human-centred branding and the role of the senses in a study of “the social and cultural meanings consumers attach to brands and branding within the art, science and technology continuum”.
Type: General | 3,857 views
This Teaching Module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.
Type: General | 3,142 views
. Full Teaching Module (zip, 14.92Mb) Teaching Notes (PDF) Presentation (PowerPoint) Presentation (Keynote) Love/Respect Axis handout (PDF) Lovemarker handout (PDF). Teaching Notes (PDF, 447Kb) Provides speaking notes, class activities and discussion points. Visuals – PowerPoint (ppt, 8.47Mb) Visuals – Keynote (key, 8.47Mb) 35 visually engaging slides providing tools that can help you on your journey
Type: General | 3,172 views
In this presentation to students from the Communication University of China (CUC), Beijing, Kevin Roberts shares five ideas on how to transport China to Lovemarks.
Type: General | 8,796 views
This Teaching Module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark.
Type: General | 5,955 views
Having difficulty finding a page or category in Lovemarks Academic? Use this site map to help you navigate the website.
Type: General | 6,672 views
I’m CEO in Residence at Cambridge, so John’s invitation to storm Oxford’s ramparts was irresistible. I love talking to MBAs, because you’ll design tomorrow. And Judge and Saïd are the chosen ones, shiny new apples on towering old trees. The world is at your feet, and needs you. You are young, fast, international. You’ve blooded
Type: General | 1,990 views
It’s fantastic to be back in South America. And great to be here in a young energetic university. Thanks to Pablo for asking and to Gabriel for making it happen. When it comes to education, I’m a fan. I’m CEO in Residence at the Judge Business School at Cambridge. I have profound respect for their