General

Type: General | 6,179 views

Keynote Presentations and Lectures

Selection of presentations to academic institutions by Kevin Roberts, Executive Chairman, Saatchi & Saatchi. For more presentations, visit http://www.saatchikevin.com/Speeches/ University of Arkansas: Emerging Trends in Retailing: Emotionally Connecting with Shoppers Kevin Roberts’ keynote on ‘The Power of Emotion’ at the fourteenth annual Emerging Trends in Retailing Conference. Held at the University of Arkansas by the Center

Type: General, Resources, Theses & Dissertations | 1,321 views

Senses and Sensibility: A Human-Centred Branding Strategy

This Master’s thesis looks at human-centred branding and the role of the senses in a study of “the social and cultural meanings consumers attach to brands and branding within the art, science and technology continuum”.

Type: General, Insights & Ideas, Visuals | 888 views

Crocs – Feel the Love

 

Type: General, Visuals | 1,247 views

Printemps Love Michael Kors

Source: Alia in Paris  

Type: General, Visuals | 1,691 views

Flower Council of Holland, ‘In Case of Love at First Sight’

Source: creativity-online.com

Type: General, Visuals | 1,891 views

Salvatore Ferragamo “I Love Salvatore”

Source: fashionadexplorer.com

Type: General, Insights & Ideas, Visuals | 1,404 views

Samsonite ‘Send Your Heart. Send Your Bag.’

Source: Allthedeals

Type: General, Insights & Ideas, Visuals | 1,169 views

Nadège ‘Je T’aime’

Source: flickr/knotpr

Type: General | 3,857 views

Delivering The Bottom Line – Download

This Teaching Module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.

Type: General | 3,142 views

Tools of the Trade – Download

. Full Teaching Module (zip, 14.92Mb) Teaching Notes (PDF) Presentation (PowerPoint) Presentation (Keynote) Love/Respect Axis handout (PDF) Lovemarker handout (PDF). Teaching Notes (PDF, 447Kb) Provides speaking notes, class activities and discussion points. Visuals – PowerPoint (ppt, 8.47Mb) Visuals – Keynote (key, 8.47Mb) 35 visually engaging slides providing tools that can help you on your journey

Type: General | 3,172 views

From Made In China To Made Of China

In this presentation to students from the Communication University of China (CUC), Beijing, Kevin Roberts shares five ideas on how to transport China to Lovemarks.

Type: General | 8,796 views

The Attraction of Lovemarks – Download

This Teaching Module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark.

Type: General | 5,955 views

Lovemarks Campus Site Map

Having difficulty finding a page or category in Lovemarks Academic? Use this site map to help you navigate the website.

Type: General | 6,672 views

Higher Ground

I’m CEO in Residence at Cambridge, so John’s invitation to storm Oxford’s ramparts was irresistible. I love talking to MBAs, because you’ll design tomorrow. And Judge and Saïd are the chosen ones, shiny new apples on towering old trees. The world is at your feet, and needs you. You are young, fast, international. You’ve blooded

Type: General | 1,990 views

Forever Young

It’s fantastic to be back in South America. And great to be here in a young energetic university. Thanks to Pablo for asking and to Gabriel for making it happen. When it comes to education, I’m a fan. I’m CEO in Residence at the Judge Business School at Cambridge. I have profound respect for their