Welcome to Lovemarks Campus

The Lovemarks philosophy is about creating deep emotional connections with consumers through Mystery, Sensuality and Intimacy. This approach is now well-established in the world of marketing as a response to the question, “What comes after brands?”

Over the past decade, the Lovemarks concept has sparked a wealth of research on the topic of emotional marketing. Lovemarks Campus uses that research to facilitate a rigorous academic discussion on the role emotions play in consumer decisions.

Here, you’ll find a regularly updated collection of some of the cutting-edge research that informs Saatchi & Saatchi’s thinking about creating brands that inspire Loyalty Beyond Reason. These include papers, presentations, speeches, video and books. The site also features a number of tools for educators who are interested in teaching Lovemarks – and the broader idea of emotional marketing – to their students.

Saatchi & Saatchi is proud to be fostering a rich conversation about the thing that matters most to us in the world of marketing: the consumer experience.

Kevin Roberts
CEO Worldwide, Saatchi & Saatchi

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations. He is Honorary Professor of Innovation and Creativity at the University of Auckland Business School, Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of the Peruvian University of Applied Sciences, and holds honorary Doctorates from Lancaster University (UK), International University of Geneva (Switzerland) and University of Waikato (New Zealand). He was CEO in Residence at the Judge Business School, Cambridge University, for eight years. During his leadership since 1997, Saatchi & Saatchi has achieved record creative and financial performance. Kevin Roberts has authored several books and is best known for his creation of Lovemarks, an idea that has transformed the conventions of brand marketing. His book ‘Lovemarks: the Future Beyond Brands’ has been published in 18 countries. In 2013, Kevin, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council.