A History of Advertising

Foreword by Maurice Lévy, CEO and Chairman, Publicis Groupe

A History of Advertising tells the story of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi.

Publicis Groupe is a vital European presence in world advertising and this story outlines the main stages in the process by which the Groupe was formed – tracing its roots back to Volney B. Palmer in 1842. The beautifully presented book also gives an overview of the creative networks that come under the far-reaching umbrella of the Publicis Groupe and illustrates some of the legendary campaigns that they have produced.

Throughout this book we are given wonderful examples of classic brands such as Coca-Cola (1906), Tide, Ford (1929), Kellog’s (1949-1953), Pillsbury and Philips, which have known how to respond to both changing demand and technology in order to remain successful.

Split into chronological chapters, A History of Advertising presents numerous iconic campaigns through the decades. We get to discover the advertising work of great photographers from Edward Steichen to Richard Avedon, Sebastião Solgado, Paolo Reversi as well as Jeanloup Sieff. Well-known film directors such as Guy Ritchie, Wong Kar Wai, Tony Scott, John Woo, Jean-Jacques Annaud and many others also make an appearance. We get to see the truly surprising contributions of some of the ‘giants’ of the art world such as Picasso and Magritte.

“This book is an invitation to rediscover some of the wonderful creative work that spans more than a century. Certain of these still resonate in our memories. A History of Advertising is a simple ‘family’ story of Publicis Groupe and its big creative networks.” —Stéphane Pincas and Marc Loiseau

Hardcover 9.4 x 11 inches
336 pages
Full-color photographs and illustrations
ISBN: 978-3-8365-0212-2
Retail Price: US$39.99
Published 2008
Taschen Books