The higher the levels of identification, the stronger the bonds? This research sheds light on the identity perspective of consumer–brand relationships through the lens of brand identity fusion.Read More...
Loveworks: How the world's top marketers use emotional connections to win in the marketplace by Brian Sheehan is the fourth book in the Lovemarks series. Adding to Lovemarks in an essential way, Loveworks provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
September 15, 2011
This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.
April 26, 2012
This module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software