Lovemarks Campus

Founders and senior management may aspire to become Lovemarks, but if theory doesn’t translate into action at the point of transaction, no amount of planning can shift a brand into Love territory.

Why is the art of the narrative the ultimate vehicle for reaching audiences in the Age of Now? Storytelling involves participation, language, images and action. It ignites the audience and encourages them to go on an emotional journey with the storyteller.

An intimate connection occurs when a brand speaks to your values and seems to understand what’s important to you. Here is a brainstorming exercise that reveals ways in which brands can build Intimacy with the people who use their products.