The higher the levels of identification, the stronger the bonds? This research sheds light on the identity perspective of consumer–brand relationships through the lens of brand identity fusion.Read More...
Global advertising and ideas company Saatchi & Saatchi has released a Red Paper on the future of brand loyalty. The paper is issued on the 10th anniversary of the best-selling business book Lovemarks the future beyond brands, written in 2004 by Kevin Roberts, the company’s Worldwide CEO.
September 15, 2011
This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.
April 26, 2012
This module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software